Marketing and Promoting Online Information Products for Huge Profits

A product that is created from scratch, this being a physical item, or a software program, or a simple e-book is definitely not the simplest path to earning income online. You can do a lot better by marketing or promoting online information products allowing you very often, to improve their promotional marketing to make big profits on the Internet.

You can simply promote existing information products, modifying the marketing to suit your customers’ needs. There are also, lots of online information products available, that you can affiliate for their owners who, very often, help you to promote and market them. For these, you do not need anything else as regards marketing, because they provide you with all the tools necessary for their efficient promotion.

In return, you get commissions for the actions that your customers perform. These being simple opt-ins, postal codes, telephone numbers and addresses, or purchases of course, for which you can get up to 75% commissions or sometimes even 100% commissions! Get a few promotions going and with good conversions, your earnings quickly increment to a very good monthly figure.

The whole process of creating products is a complex one when you do them yourself and when you pass this work to others, it can also be a nerve racking process, since you need to first of all know what the whole system is about and then to pass on your instructions correctly to the people you employ to get it done. There will be fear for unfinished work, you have to give deadline schedules, have constant watch in what they are doing and how they are achieving what you want.

All that is definitely a lot of work, much harder than using what is known as outsourcing, by which you can get things done a lot quicker and quite cheaply too. Just type in any of the mayor search engines: “outsourcing” or better “10 best outsourcing websites” and you will be provided with what you want. There are so many you can use, Elance, Virtual employee, Fivver, oDesk and so on.

Fine tuning your marketing, that is, aligning your prospects with the products they are after, so that their needs or problems get solved, is the best way to maximise your earning potential. This is what at first you can concentrate on. Later on, when your marketing is bringing you good revenue, you may consider going into making your own information products.

This need not be an intimidating task. You can simply put together 3 or 4 articles about a subject that you know there is sufficient demand, and that you may have written already, and bang them together into an e-book explaining what it can do and how it solves any particular problem your customers in that niche have… and there you have your first information product.

If you go into information products of your own, your revenue will increase considerably. You then go into getting full profits for yourself, in addition to the commissions you earn from selling other peoples’ material. Even when you get proficient at making information programs, you will want to continue marketing and promoting existing work that is relevant to your niche, and to your customer’s needs of course.

But how do you actually make information products yourself? Well, this could go into a long article and so the simplified method is to start with finding out exactly what bothers your customers. Get to know their fears, frustrations, desires, needs and wants and then concentrate on the “most important need”, and fine tune your solution to solve that need.

Resolve that need into actionable steps that your customers can follow to solve their problems, or reach their goals. Show them how to apply your method to solve that need, whatever it may be. Aim to connect every part of your solution, to your customers’ needs so that the prospect feels helped and finds his problem solved. This way, you achieve total alignment between the outline of your product and the outline of your customer’s needs.

There are many steps needed for making information products of course, but out of all these, if you concentrate in that specific alignment mentioned before, your ideas will be concentrated in that solution, which is the required outcome: to make your customers happy. And when this happens, your business online will be producing greater results and higher profits.

German Calvo

Selling Information Products Online Made Simple And Easy

Are you someone who would love to make a nice income with information products? If so, then I know how you feel. Information products are easy to create, easy to sell, and can give you truly vast amounts of profits that you never thought was possible. If you’re currently selling products online that require a lot of inventory and management, maybe you should take a look at selling these kinds of products.

There are many reasons why you should consider selling info products. For one, you have unlimited inventory. Info products consist of: books, eBooks, paper and ink manuals, CD’s, DVD’s, membership sites, newsletters, seminars, webinars… or just any kind of product that offers nothing but pure information.

The most common form of information products that you will find online are eBooks. eBooks are “electronic books” that can be immediately downloaded after someone makes a sale from you. This comes with unlimited inventory, you can charge a lot for it, you can earn great profits, and you can make sales around the clock on autopilot. Just imagine waking up with sales in your email inbox – and you not having to do anything to ship out the product to your customer.

These are just a few reasons people online love selling info products. But it isn’t a cake walk. The path to success with selling info products is a good niche. It doesn’t matter how good your product is, how many testimonials you have, how much advertising you throw to your site, or etc. Without a good, low competition niche – it’s going to be tough to make money online with these forms of products.

Along with having a good niche, make sure your information product is full of quality. People want to buy and keep products that they feel are helpful and good. If your product is of low quality, and you charge $30 for it, you will more than likely get a refund from your product.

It’s easy to create a 100-page eBook. I’m not insinuating that “bulk” equals quality, but usually you will find that the more pages that there are in your eBook, the more information you can share, and the more value that your reader will get from it. This is marketing 101.

Make sure you have a good sales page for your information product also. If you want to make your product sell, you have to share all the reasons why someone should buy your product, and you have to share all the features and benefits of why someone should buy your product from you.

If you don’t know how to create a good sales letter page, hire a copywriter. There are many copywriters online who will create a good sales page for you, all for a small amount of money. Typically these copywriters will charge a few hundred dollars – instead of the big time copywriters who charge thousands.

Take these info product tips and use them in your online business today.

Good luck with selling information products online.

The Primary Characteristic of the Best Information Products

Here’s a remarkable statement: There is a dearth of quality information products on how to create information products. I did a search a moment ago on the exact phrase, “how to create a quality information product,” and there wasn’t a single result. That tells me that few people know how to do it. In this article, I’m going to share with you how to get started.

I’ve read a lot of material and listened to a number gurus talk about how to create information products and, with the rarest of exceptions, nearly all of them have talked around the subject, but not about it. And I can only imagine that this is because they themselves don’t know how to do it.

Of the few that do seem to know what they’re doing, there is characteristic that is the best information products all have, and that is that they are evergreen.

What does it mean to have an evergreen product? Well, think about trees. What is the one thing that makes an evergreen what it is? Obviously, it’s that it’s always, barring a drought, green.

And the same thing is true of evergreen products. They always are and remain relevant. And for some reason, the majority of people struggle to create products that are.

You’ll see all manner of products that are designed to solve an immediate problem – one that may only be with us for a few months.

For example, search engine optimization. I’ve lost track of the number of products that are designed to do this. But the truth is that Google, the number one search engine, changes the way it determines which sites ought to be at the top of the returns on a regular basis. By the time you’ve implemented one “trick” technique, the ground rules have changed, and the product is out of date.

The problem seems to be that those who want to create products have become fixated on what’s already been done. Instead of thinking of something new or a new way of doing something that’s evergreen, they adopt a “get rich quick” approach and look for a way to make something that will sell.

If you want to create products that will continue to sell over weeks, months, or even years, then you must take the time that’s necessary to think about how this could be achieved.

What would your evergreen product look like?

Selling Lots of Infoproducts? Five Models for Organizing Your Roster of Information Products

Most of the information entrepreneurs I’ve coached have either created no information products yet or just one, two or three of them. At that stage, they’re easily receptive to planning the creation of products in an organized fashion, such as a free giveaway item that leads to the purchase of a low-priced item, which encourages a medium-sized purchase, which in turn naturally leads to a higher-end involvement like a seminar, retreat or coaching program. That’s a classic marketing funnel, and it’s a profitable model for many information entrepreneurs.

When someone has created at least four paid products, however, without a mental model of how they fit together, it may be challenging for the product creator to put the products into a marketing system that they can build on and add to. So here are five models that make this process easier.

1. Linear. In this model, you set out your products in a sequence, with Product A being a prerequisite for buying Product B, which in turn is a prerequisite for Product C and so on. Your sequence might be either strict (no one can register for or purchase a product out of sequence) or loose (the sequence is suggested, but not enforced). This model works especially well where you have educational content that becomes increasingly advanced or where each product offering assumes the knowledge or topics in the preceding one or ones.

2. Hub and spokes. Here you envision one offering as a center or starting point, with many possibilities after that. In this arrangement, once prospects become customers or members, they can buy in any sequence. The hub might consist of a free report, a book that provides how-to instruction on the theme of the business, a DVD that explains the core philosophy of a certain approach or a newsletter that serves as the primary source of every other product offer.

3. Tracks. With this model, an expert conceives of his or her products in distinct groupings, according to either topic or level. For example, a financial management expert might have one track on getting out of debt, another on saving for college, another on providing for disabled children and yet another on planning for retirement. Or there might be tracks for amateurs and professionals, or for beginners, intermediates and advanced members. This differs from the linear model because within each track, products don’t necessarily have a sequence.

4. Triangle. Here different topics have an important relationship to one another, such that customers logically will want help with each of the three points of the triangle, though they can tackle them in any order. If there are more than three crucial points, then the model would consist of a square, a pentagon or a hexagon, and so on, instead of a triangle. This model particularly fits a situation where customers are looking to fulfill requirements for continuing education in their profession or to qualify for some kind of certificate or achievement.

5. Portfolio. Perhaps, however, the products actually have little or no relationship to one another. Don’t feel you have to force a relationship. In the same way that a brokerage account can hold a variety of stocks and bonds whose performance you keep watch over, you can have a portfolio of products that you present and promote separately. You’ll find it helpful to come to the realization that these products shouldn’t be aggregated into one site or one catalog!